Shirlena Johnson is the latest hand picked contestant on the UK’s X Factor to bring it even more publicity.  We here at Highmore PR personally loved Shirlena Johnson’s performance.  It has drawn so much attention that even Perez Hilton, celebrity blogger in America has posted about her:

http://perezhilton.com/2010-08-22-x-factor-has-begun-and

So what does this mean for Shirlena?  She may get offers from this, we hope she does.  Let’s face it, she is not going to be in the final, but this does do a lot of good for the X Factor brand.  From a single appearance on Perez’s website it’s drawn attention to the competition and popularity will be on the rise once again.  This is going viral!

Cleaver marketing?  We think so.