Pizza Express announced yesterday that they are rebranding.  The update is based on Pizza Express’s founder Peter Boizot’s visit to Italy in 1948, where he  saw pizzaiolos dressed in stripes.

Pizza Express created something they call “Living Lab” in their Richmond store.  They use it to experiment with all aspects of their service from design, music and food.  They then invite their customers to give them feedback so that they can either improve service or know when they are doing something right.  What a fantastic way to make sure you are giving your customers the best that you can and a brilliant way of developing your brand.

Check out the official rebranding videos: