Lexis PR has been hired by Comic Relief to help with launch of a new range of Monkey merchandise.

Monkey is well known for appearing in the PG tips adverts along side Johnny Vegas and has become very popular indeed.  The monkey was actually owned by advertising agency Mother, but after a legal dispute between them and ITV Digital, in 2003 both parties agreed to donate the IP rights to Comic Relief.

Lexis’ role will be to create awareness for the new products in the lead up to Christmas which include posters, mugs, greeting cards and of course Monkey teddy bears.