After the huge success of Old Spice’s “Old Spice Guy” advertising campaign, L’Oréal have launched their own take on the concept with “The Expert” for their Men Expert range.  Check out one of the videos they have produced:

L’Oréal have created both a YouTube channel and Facebook page for him.  Will this campaign work for L’Oréal as well as it did for Old Spice, we think it just might, although “The Expert” will always be compared to The Old Spice Guy, one of the most original and creative marketing ideas we have seen for a long time.

Perhaps we may see a cross over with them both?