Here at Highmore PR we have always understood the importance of Bloggers in todays high paced, globally connected information highway.  With the rise of Social Media helping play a huge part in instant news and views, the fashion world has embraced and is using this information now more than ever.  Designers and brands are able to obtain instant feedback of their work helping them know if they are doing the right thing for their market.

We were very happy to see when passing through checkin at London Fashion Week that there was a section setup for Bloggers.  They also had an area where they could upload their pictures and get online throughout the day, a standard setup for most press.

Check out this report from the BBC who have also picked up on this very important shift in view:

As you would have heard from the report, over 50% of the press at London Fashion Week this year were Bloggers – amazing!

With bloggers having access to HD video recorders, cameras and recording equipment, now available at  very reasonable prices, the quality of reports from a lot of the bloggers have been amazing and to a very professional standard giving the every day news and press a run for their money.

We support and hope that the future for bloggers continues to grow and that other industries also continue to recognise and utilise bloggers for the good of everyone.  It is, after all, the consumers view that counts for brands.