Elevated Self needed business cards, no problem, we sorted it.  Can’t wait for them to arrive, they look great.

Even in todays electronic socialisation, hard copy business cards still play a large part when networking.  Don’t forget to take yours out at your next event, or if you want help picking out the right business card for you, why not as Highmore PR!

When watching X Factor this weekend, we couldn’t help but notice that there was something going on with the voices of some of the contestants. It’s was that unmistakable sound of the Autotune.  We found this quite bizarre seeing as it is a singing competition, but it was made so apparent it leads to the question, is this for more marketing?

We all know that the X Factor production team hand pick contestants to go through to the auditions and that the more strange they are, the better viewings for the auditions stages. Performances much like that of Shirlena Johnson’s are a class example of these and not forgetting Jedward.  They grab headlines and keep those people who don’t even watch the show in the loop and talking about it.  With the blatant use of Autotune this has also had the headline grabbing affect:

• http://www.dailymail.co.uk/tvshowbiz/article-1305115/X-Factor-2010-Outraged-viewers-Twitter-complain-auto-tune-technology-used-episode.html

• http://www.guardian.co.uk/tv-and-radio/2010/aug/22/x-factor-accused-autotune-enhancing-singers

It is reported that the X Factor are not saying that they are using Autotune:

A spokesman for The X Factor, while not admitting the “autotune” charge, conceded that post-production work was necessary because the show used 48 microphones. It was, he said, for the viewers’ benefit and such sound techniques employed were “all quite usual”. Furthermore, it did not affect the judge’s decision.

“The judges make their decisions at the audition stage based on what they hear on the day, live in the arena,” he said. “The footage and sound is then edited and dubbed into a finished programme, to deliver the most entertaining experience possible for viewers.”

One industry insider said that autotuning techniques were commonly used, especially in American TV talent shows. Normally an audience Read the rest of this entry »

Shirlena Johnson is the latest hand picked contestant on the UK’s X Factor to bring it even more publicity.  We here at Highmore PR personally loved Shirlena Johnson’s performance.  It has drawn so much attention that even Perez Hilton, celebrity blogger in America has posted about her:

http://perezhilton.com/2010-08-22-x-factor-has-begun-and

So what does this mean for Shirlena?  She may get offers from this, we hope she does.  Let’s face it, she is not going to be in the final, but this does do a lot of good for the X Factor brand.  From a single appearance on Perez’s website it’s drawn attention to the competition and popularity will be on the rise once again.  This is going viral!

Cleaver marketing?  We think so.

Spencer J McGawley is an expert in pain and more importantly is able to release you of it.  Spencer offers advanced sports massage enhanced with his own amazing techniques.  I have had hands on experience of this and I can tell you, I didn’t realise how much pain I was in until he took it away.

Spencer also offers physical training to get you in shape as well as something rather special.  He is the only person in the UK who teaches Target Focus Training.  This was devised in the US military and now is being taken on by City workers.

Check out his recent article in the Evening Standard here:

http://www.thisislondon.co.uk/standard/article-23836387-city-staff-join-defence-course-teaching-killer-techniques.do

For more information about Spencer J McGawley and what he can offer you, check out his website at:

http://spencerjmcgawley.com/

Highmore PR had a great time at the 2XL gig last night.  They were fantastic and the crowd loved them.  They have secured bookings with the venue and two customers.  Well done to them and thank you very much for a great night!

Today while using Google to search for HighmorePR I was presented for the first time one of our tweets right at the top of the list:

It’s great to see that Google are now indexing tweets, opening up social networks even further and increase your marketing capability. Although this is a wonderful thing, you have to wonder how much potential SPAM we are going to get through twitter in this way. More to come on that thought!

Highmore PR have been working with Dirtdogg Design today further developing our website along with that of our client Elevated Self.