Lexis PR has been hired by Comic Relief to help with launch of a new range of Monkey merchandise.
Monkey is well known for appearing in the PG tips adverts along side Johnny Vegas and has become very popular indeed. The monkey was actually owned by advertising agency Mother, but after a legal dispute between them and ITV Digital, in 2003 both parties agreed to donate the IP rights to Comic Relief.
Lexis’ role will be to create awareness for the new products in the lead up to Christmas which include posters, mugs, greeting cards and of course Monkey teddy bears.
In the build up to the release of Warner Bros new film “Contagion“, directed by Academy Award ® winner Steven Soderbergh, they teamed up with Mark Biernacki and Steph Mackie of Lowe Roche advertising agency along with a team of microbiologists and immunologists from around the world to create a truly amazing one-of-a-kind bacteria message board.
Using the films theme which sees the spread of a lethal airborne virus that kills within days, Biernacki and Mackie contacted U.K. based CURB Media who helped them make their vision a reality. Tests went ahead to find the best kind of bacteria to grow into the shape of letters which would be used to spell out the films name. When the correct bacteria was found they then created what essentially were huge petri dishes and began to hand stencil the words onto the ‘dish’.
Once complete the team installed the ‘live’ billboards behind a storefront window in an abandoned building on 409 Queen Street West, Toronto. Showing nothing but gel, all that could be done is wait for the bacteria to grow to reveal the hidden message.
Check out to see what happend with what we think is an amazing piece of marketing as well as art in the video below:
You can find out more details about this story here.
Twitter has been on the look out for a PR agency for a little while now and they have now made their choice, Edelman.
Edelman have been assigned to handle a short term project for future consumer launches. All future projects will be consumer focused and it is thought that they will not be involved with Twitter’s corporate and public affairs.
Edelman’s first challenge will be to help with the major launch of Twitters integration into Apple’s iOS 5.
Following the departure of Anna Crona after 25 years of service, Ikea have appointed Peter Wright as their new marketing manager. His responsibilities will include all of Ikea’s UK and Ireland marketing which includes both advertising and digital communications, PR, social media, CRM which includes a loyalty programme that currently has around three million members.
Wright’s background includes marketing director for Thorntons and Tesco, where is also spent time as brand marketing director
After Ben Sherman’s recent redesign by their in house team lead by creative director Mark Maidment, they are now pushing these changes online to their Website.
Ben Sherman want to position them self as a high end brand. According to a Ben Sherman spokesman, to do this they plan to use an ‘elevation strategy’ represented by its Plectrum clothing collection.
When you visit their website you are greeted with a message:
“We are in the middle of completely redesigning our website. For the time being we need to develop this interim site to bridge the gap before the launch of our brand new site. We appreciate your patience. The good people at Ben Sherman”
The site is a clean and simple WordPress design with links to their social media sites, a VIP section, their lookbook and also their AW11 campaign.
You can check out Ben Sherman’s rebranding over at their flagship store on London’s Carnaby Street.
After the huge success of Old Spice’s “Old Spice Guy” advertising campaign, L’Oréal have launched their own take on the concept with “The Expert” for their Men Expert range. Check out one of the videos they have produced:
L’Oréal have created both a YouTube channel and Facebook page for him. Will this campaign work for L’Oréal as well as it did for Old Spice, we think it just might, although “The Expert” will always be compared to The Old Spice Guy, one of the most original and creative marketing ideas we have seen for a long time.
Pizza Express announced yesterday that they are rebranding. The update is based on Pizza Express’s founder Peter Boizot’s visit to Italy in 1948, where he saw pizzaiolos dressed in stripes.
Pizza Express created something they call “Living Lab” in their Richmond store. They use it to experiment with all aspects of their service from design, music and food. They then invite their customers to give them feedback so that they can either improve service or know when they are doing something right. What a fantastic way to make sure you are giving your customers the best that you can and a brilliant way of developing your brand.
Check out this video of Madonna being given a hydrangea by a fan at the Venice Film Festival and her reaction:
That’s right, she did say:
“I absolutely loathe hydrangeas. He obviously doesn’t know that…”
People are already calling this a flash back to her diva days. So is it good or bad PR for Madonna? Well I don’t think it matters. It seems to fit with the image that we have of her already. This can only but be added to the list of diva fits that she has already been reported to have had along with those we have seen on screen. Madonna’s fans will still love her, may be even more now. I’m not sure the fan will feel the same though.
Madonna has been in the game for may years now, so was this an accident? May be not.
Here at Highmore PR we are massive fans of TV Series Ab Fab, so for those of you who feel the same I am sure this picture of Joanna Lumley, Jennifer Saunders and crew spotted on London’s Bond Street will get the excitement kicking in even more:
To bring you even more excitement, why not try and get hold of two free tickets to be in the live studio audience and watch the girls in action. There are three dates to apply for, the 9th, 16th and 23rd of September. ”HOW” I hear you scream, follow this link:
Shaka Zulu hosted it’s first birthday party last night and it was amazing! We haven’t been to an event for a long time where the atmosphere was out of this world and absolutely everyone having a fabulous night. The venue is amazing and a must visit, not only for the night life but also for the food! Check out their site for more details:
Patrick Alan provided amazing live music with his band along with guest performances. It was non stop entertainment which got everyone up dancing all night long.
Highmore PR invited along a few celebrity guests such as Lisa Maffia, Danielle Brown, Vanessa Feltz, Ben Ofoedu and Emmanuel Ray. David, Highmore PR’s Director was there to meet them, check out a few pictures below:
Lexis PR has been hired by Comic Relief to help with launch of a new range of Monkey merchandise.
